If you’ve purchased or are considering ordering vinyl banners and signs for your business, you may want to consider a few things besides just price when buying online. After all, your custom sign is most likely one of the first things people see concerning your business, and first impressions matter.
In order to get the most out of your custom signs, you’ll want to make sure that you design the signs and banners with visibility in mind. Is the size you selected appropriate for the typical distance its meant to be seen from? Will there be any objects blocking it from view? How large should any text be on the finished design?
So long as you address these concerns when designing your sign, you’re sure to maximize the advertising benefits that Esigns.com offers with their vinyl banners and other large format sign printing capabilities.
But, how do you know the answers to the above questions? The first one is simple – take a look at where your sign will go and, like the old adage for carpenters, “measure twice, cut once,” or in this case, order online once.
While determining the distance your sign will be viewed from, take a look around and make sure that it will be easily viewed from several angles. After all, if people can’t see it, it’s not helping your business.
Once those issues are addressed, you’ll want to use the chart, available here at, Effective Design Tips, to determine the maximum readable distances and best viewing impact in relation to the letter height on your signs.
Also available on the above-referenced page is a color contrast list, provided by the Outdoor Advertising Association of America. This will help make sure that your advertising message is easy to read by all prospective customers.
With these things in mind, you’re ready to start designing your banners and signs, knowing that you’ll be able to get the most bang for your buck. And lastly, have fun doing it.
Till next week…