Vinyl can be very rigid and tough for a side of a building but it is also the only man made chemically derived plastic thin and flexible enough to be used as 4x18 vinyl banners. This material has excellent flame retardant properties and if you order your 4x18 vinyl banners with printing using UV inks the vinyl banner is UV resistant.
Also vinyl takes printing inks very well. If you choose a water based ink then it will not be very UV resistant and the weather and sun can cause it to fade quickly. If you spend a bit more money and get the UV inks you will have a product that can withstand sun and weather for up to five years. And these 4x18 vinyl banners can handle graphics so that they look like photo quality graphics.
Advertising with 4x18 Vinyl Banners:
If you are trying to get new customers you definitely need an advertising campaign. Because in most places people drive to do business it is hard to get word of mouth advertising going. This is effective in a small community that has a limited amount of traffic and businesses to choose amongst. In a larger community people need to see your signage and this is where vinyl banners come in. Since people are used to reading signs they almost expect to see them. When you hang some vinyl banners as your advertising format you are giving people the information to find you. You are also giving them the format to become familiar with your business name and location. As people feel like they have seen you signage they begin to feel that they know you and viola! You now have new customers.
When you draw in customers you have a good chance of selling them something. Those 4x18 vinyl banners make effective advertising.