When it comes to designing banners and signs, you may not be entirely sure what you should do with them. However, you may not realize that the way you design your banners can actually lead to your success or your downfall:
You want something that is clean, clear, and attracts the kind of customers that your store is geared to. Here, we will discuss banners and signs for different age groups:
Banners and Signs for Babies
First, let’s start off with vinyl banners and signs for babies. You might think that babies are the simplest group to design for—and in many respects, they are. However, you need to make sure when you create your signs and banners for the little ones that you take the time to create a banner that has puffy or soft letters, pastel colors, and is very light and delicate—like a pillow. Keep in mind that the parents are the ones who are really going to do the shopping; but they want to shop somewhere that appeals to their little one, in theory.
Banners and Signs for Kids
Banners and signs for kids not only have to appeal to their infantile side, but also to their fun-loving side. Kids want to shop somewhere that screams fun. Or, rather…they want mommy and daddy to shop somewhere fun. Keep this in mind while creating your banners. Toy images on your signs and banners will quickly draw in these customers.
Banners and Signs for Teens
Banners and signs for teens require a little bit more thought. Bright, vibrant colors, with sharp, funky fonts are more likely to draw in the teenage crowd. They need the brightness of a child’s banners and signs, combined with the sophistication of an adult’s.
Banners and Signs for Adults
When it comes to banners and signs for adults, you need to make sure that you take your time to create something sophisticated. Gold is a good color, along with tan and brown. You don’t want it to look boring—just very calm and stable.
Banners for Seniors
Finally, try to pick calm, soothing, but still sophisticated colors for seniors. Blue is a good color, along with purple, yellow, and possibly even green. You want something relaxing. Seniors have had a good, long life and they deserve to have banners and signs that are relaxing—not to mention that it’s easy!